Are your emails getting through?
 If you send out eMails are you sure they're reaching your intended audience? Or are they getting caught in junk mail folders? Or simply vanishing into the ether?
Return Path, a "reputation management" firm, claims this happens to about 1 in 5 eMails sent by US firms and 1 in 7 by EU ones. That's a lot of eMail traffic floating around that serves no purpose. Unfortunately it appears firms aren't necessarily aware of this, as they tend to count "hard bounces" - those that get an undeliverable message. As such marketers could be convinced their marketing is more effective than it really is.
And before you start to blame mailing list providers this research was conducted on permission based eMail lists - so that's the eMail addresses that firms have collected from people who want to be contacted.
Previously on this blog...
the global leader in Contact Center Consolidation 2.0
2.0 has become a meaningless addition to already poor tag lines.
A dozen beautiful images of Saturn
Wired presents a dozen of the best images from the Cassini mission
Setting up shop in a new country: beyond the website
Building a website for multiple languages is not just about translation. It is a critical business decision that has to be taken carefully.
Why call centre staff deserve your respect
If call centre staff set the first impression for your business, why do we treat them so badly?
Becoming a Specialist? A hard decision to make ...
Specialising requires hard strategic decisions to be made about your business.
When good people move on
Losing a member of staff to another company is not necessarily a bad thing
The quest for quality in Agile Software Development
Why quality assurance remains a central part of project management, regardless of the use of Agile methods
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