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Ikea builds a buzz with Facebook

When Ikea opened a new store in Malmo they wanted to create a buzz that went beyond the town's limits. The solution was to create a virtual, interactive catalogue and then encourage Facebook users to interact with it.

How? Marketing specialists created a profile for the store manager and then started to upload pictures from the showroom. The first person to tag an item with their name it won it. Pretty simple - and soon they had a massive buzz and a huge following. As this video shows…

Previously on this blog...

the global leader in Contact Center Consolidation 2.0
2.0 has become a meaningless addition to already poor tag lines.

A dozen beautiful images of Saturn
Wired presents a dozen of the best images from the Cassini mission

Setting up shop in a new country: beyond the website
Building a website for multiple languages is not just about translation. It is a critical business decision that has to be taken carefully.

Why call centre staff deserve your respect
If call centre staff set the first impression for your business, why do we treat them so badly?

Becoming a Specialist? A hard decision to make ...
Specialising requires hard strategic decisions to be made about your business.

When good people move on
Losing a member of staff to another company is not necessarily a bad thing

The quest for quality in Agile Software Development
Why quality assurance remains a central part of project management, regardless of the use of Agile methods

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