Linkedin or Facebook? Depends on who you're after
 This brief interview with Sandy Carter from IBM has an absolute gem that seems to obvious....
The answer to that question begins with answering this one: “Where are my customers?” For example, IBM ran a B2B campaign on Facebook which failed. They ran it again on LinkedIn and it was a success. Why? LinkedIn is where you’ll find B2B folks ready to do business. I am guilty as charged. Most of my connections and traffic come via the LinkedIn site, yet I ask people to follow me on Facebook. Why?
LinkedIn is a business networking site and as such I tend to be quite guarded about it. I intended to use the site purely to network with the people I have worked with or dealt with in the past, rather than on an "accept all invitations" basis.
Facebook, on the other hand, is more fluid and dynamic. It is a lot easier to connect with people, interact with them and hold conversations. It also happens to be easier to manage who sees what. And with 400+ million people using it there is a greater likelihood you've already got a profile there.
But, as I pointed out the most effective place to [network] is where everyone is. So I've had a rethink, reworked the site a little and if you want to connect with me on LinkedIn you'll find a handy button on the right.
See you soon.
Previously on this blog...
the global leader in Contact Center Consolidation 2.0
2.0 has become a meaningless addition to already poor tag lines.
A dozen beautiful images of Saturn
Wired presents a dozen of the best images from the Cassini mission
Setting up shop in a new country: beyond the website
Building a website for multiple languages is not just about translation. It is a critical business decision that has to be taken carefully.
Why call centre staff deserve your respect
If call centre staff set the first impression for your business, why do we treat them so badly?
Becoming a Specialist? A hard decision to make ...
Specialising requires hard strategic decisions to be made about your business.
When good people move on
Losing a member of staff to another company is not necessarily a bad thing
The quest for quality in Agile Software Development
Why quality assurance remains a central part of project management, regardless of the use of Agile methods
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