Underpinning strategy with social media models
 Most of the "social media models" that have been touted around over the past few months have, frankly, been pretty poor. They seem to be either rehashes of old models with new words to describe old products or simply mapped onto whatever capabilities the creator is trying to flog. As with everything that has come before (cynic alert - I started in the BPR days and followed every movement through since) little is new, little is truly inspiration, very little will actually work.
When I saw Johan Ronnestam's 3 models that will guide your brand I stopped and took notice. There is an honesty and simplicity about them that got me thinking. The honesty is he is not afraid to cite his inspirations. The simplicity is I could draw these out on a sheet of A4 from memory. They will help to structure and share your thinking rather than drive you down a prescribed path or process.
In other words you can use them as part of the toolkit that comes complete with all the stuff we already know works rather than having to throw that out and adopt some consultant's "new paradigm."
The models are drawn out below - just click the image and read Johan's own words...
Previously on this blog...
the global leader in Contact Center Consolidation 2.0
2.0 has become a meaningless addition to already poor tag lines.
A dozen beautiful images of Saturn
Wired presents a dozen of the best images from the Cassini mission
Setting up shop in a new country: beyond the website
Building a website for multiple languages is not just about translation. It is a critical business decision that has to be taken carefully.
Why call centre staff deserve your respect
If call centre staff set the first impression for your business, why do we treat them so badly?
Becoming a Specialist? A hard decision to make ...
Specialising requires hard strategic decisions to be made about your business.
When good people move on
Losing a member of staff to another company is not necessarily a bad thing
The quest for quality in Agile Software Development
Why quality assurance remains a central part of project management, regardless of the use of Agile methods
© 2010 Ross Hall. All Rights Reserved.
If you wish to use any of the content from this site please contact me.
All contents provided for information purposes only.
|
|
About Ross Hall