The social media gurus who do not understand business
 I've come across quite a lot of the new generation of so-called "Social Media Gurus" who don't seem to understand business. They can't link the ideas of community, conversations and everything else that goes with the Facebook phenomena with what drives a business. All the friends, brand equity and intangibles that are claimed to be benefits are, of course, wonderful. But they're nothing if they're not followed by revenues and shortly afterwards by profit.
Mark Schaefer picked up on this in a post on his blog. It is a fascinating piece, but equally interesting is the discussion that follows in the comments board.
Oh, and Mark's blog is definitely recommended.
Previously on this blog...
the global leader in Contact Center Consolidation 2.0
2.0 has become a meaningless addition to already poor tag lines.
A dozen beautiful images of Saturn
Wired presents a dozen of the best images from the Cassini mission
Setting up shop in a new country: beyond the website
Building a website for multiple languages is not just about translation. It is a critical business decision that has to be taken carefully.
Why call centre staff deserve your respect
If call centre staff set the first impression for your business, why do we treat them so badly?
Becoming a Specialist? A hard decision to make ...
Specialising requires hard strategic decisions to be made about your business.
When good people move on
Losing a member of staff to another company is not necessarily a bad thing
The quest for quality in Agile Software Development
Why quality assurance remains a central part of project management, regardless of the use of Agile methods
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